Truth in labelling

Court decision proves urgent need for truthful egg labelling bill: Greens

Media statement, Wednesday, 24 September 2014.

Greens MLC Lynn MacLaren is urging the State Government to support her truthful egg labelling bill after egg producer Pirovic Enterprises were yesterday fined $300,000 for misleading consumers by labelling their products as free range. 
“The case pursued by the Australian Competition and Consumer Commission revealed that stocking densities and flock sizes in Pirovic’s barns meant that most of the laying hens could not move about freely. Read more »

Poultry Farms: Questions

755. Hon Lynn MacLaren to the Minister for Mental Health representing the Minister for Planning:
(1) Are rotating compound areas to be used in the proposed poultry farm in Gingin?
(2) If yes to (1), where would water used for revegetation be provided from? Read more »

Greens Bid for Truth in Free-Range Egg Labelling

A bill to provide certainty for shoppers who want to choose free-range eggs was introduced Tuesday by Greens MLC Lynn MacLaren.

“Under our bill, the term free-range may only be used when an egg is produced under the conditions of the Western Australian Code of Practice for Poultry, with no more than 1500 hens per hectare,” said Ms MacLaren, the Greens spokesperson on animal welfare.
Read more »

Free Range Eggs Labelling Bill 2012 – Second Reading Speech

The term “free range” is losing its meaning. As the free range egg market expands and becomes more lucrative, every producer wants a piece of the valuable intellectual property embodied in the words “free range”. And as the term itself becomes degraded, consumers become more confused, and in that confusion consumers are duped and animal welfare standards are lost.

The demand for free range eggs has exploded in recent years. In the year 2010/2011 free range eggs made up 28.4% of the national market in volume and 40.7% of the value. Free range is big business – last year it made nearly $200m in retail sales. Read more »